
Quick answer
Banking as a service (BaaS) is an arrangement in which a licensed bank provides accounts, cards or loans that a non-bank company markets to customers under its own brand, usually connected through software interfaces. The bank holds the deposits; the app often runs the customer experience and keeps the records[3].
Key points
- In BaaS, a licensed bank supplies the regulated product and a fintech company supplies the brand, app and customers.
- US regulators group these arrangements into deposits, payments and lending, sometimes with a middleware platform between bank and app.
- Customer money is often pooled in one account at the bank, so accurate records of who owns what are essential.
- Deposit insurance does not protect against the failure of the non-bank company in the middle.
- The 2024 Synapse bankruptcy showed what happens when those records cannot be reconciled.
On this page
#What problem does banking as a service solve?
Becoming a bank takes years, a lot of capital and constant supervision. Many companies that want to offer a debit card, a savings pot or a small loan to their users do not want to become a bank. Banking as a service (BaaS) lets them rent the regulated part from a licensed bank instead. The bank provides the account, card or loan; the company designs the app, markets it and talks to customers. The connection usually runs through an API, a software interface that lets two systems exchange data (see our API glossary entry and how banking APIs work).
The Basel Committee anticipated this direction in 2018 with a "distributed bank" scenario in which financial services become increasingly modular and many new businesses provide specialised pieces[1]. BaaS is one practical version of that modular picture. It is also the engine behind a lot of embedded finance, where financial products appear inside non-financial apps.
#Who does what in a BaaS arrangement?
In July 2024 the three US federal bank regulators described bank-fintech arrangements in three groups: deposit-taking, payment activities such as cards, ACH transfers, wires and instant payments, and consumer or small-business lending, where the partner bank funds loans that the fintech company markets[2]. They also described intermediate platform providers, often called middleware, that sit between banks and fintech companies to connect them[2].
| Party | Typical role | Regulated as a bank? |
|---|---|---|
| Partner bank | Holds the deposits, issues cards, stays legally responsible for compliance | Yes |
| Middleware platform | Connects several fintech apps to one or more banks; may keep the ledger | Usually no |
| Fintech app | Brand, app, marketing, customer service; may keep records of each user's balance | Usually no |
| End user | Opens the account in the app and sees balances there | Not applicable |
The 2024 Joint Statement notes third parties may maintain the deposit system of record, process payments and handle customer service and complaints[3].
How money and records move in a BaaS deposit account
- You — deposit through the app
- Fintech app — shows your balance
- Middleware — keeps the ledger (often)
- Partner bank — holds pooled money

#Where is the customer's money actually held?
Often in a single pooled account at the partner bank, sometimes called a custodial or "for benefit of" (FBO) account, opened in the name of the fintech company or platform on behalf of all its users. The bank sees one large balance. The split between individual users lives in a separate ledger. For US deposit insurance to "pass through" to each user, the FDIC rules require the fiduciary relationship to be disclosed in the bank's account records and the interests of the actual owners to be ascertainable from records kept by the bank or, in good faith, by another party[4].
That is why record-keeping is the heart of BaaS. The regulators' Joint Statement warns that end users may not realise their access to funds can depend on the third party, and that deposit insurance does not protect against losses caused by the failure of that third party[3].
#What went wrong in the Synapse collapse?
Synapse was a middleware company connecting fintech apps to partner banks. According to the FDIC, Synapse filed for bankruptcy protection in late April 2024; in early May 2024 a partner bank froze deposits placed through Synapse-linked apps, end users could not access their money, and the bankruptcy trustee reported that the deposits held at the banks appeared insufficient to cover what the fintech companies owed their customers[5]. The problem was not a bank failing. It was that nobody could quickly prove who owned which dollar.
How US regulators responded in 2024
Late April 2024
Synapse filed for bankruptcy protection, and end users of linked apps lost access to funds[5].
June 2024
The Federal Reserve took an enforcement action against Evolve Bank & Trust, citing an ineffective risk management framework for its fintech partnerships[6].
July 2024
The Fed, FDIC and OCC issued a Joint Statement on third-party deposit arrangements[7] and a request for information on bank-fintech arrangements[2].
October 2024
The FDIC's proposed rule requiring banks to keep beneficial-owner records for custodial accounts and reconcile them at least daily was published in the Federal Register[5].
The FDIC proposal would require banks to keep records showing the balance attributable to each beneficial owner of a custodial account with transactional features and to reconcile against those records no less often than at the close of business each day[5]. In the US government's regulatory agenda the FDIC lists it as a long-term action with the final rule date "To Be Determined"[8], so treat it as a proposal, not a rule in force. Separately, on 15 September 2026 the OCC, Federal Reserve, FDIC and NCUA proposed new third-party risk management guidance. They say any final guidance would replace their 2023 guidance and its supplemental resources, which include the July 2024 Joint Statement; comments are due by 16 November 2026[9].
Worked example
Worked example: what a reconciliation gap means for users
A hypothetical app has 10,000 users. Its ledger says it owes them $5,000,000 in total, but the pooled account at the partner bank holds $4,600,000. All numbers are invented to show the arithmetic, which was computed with code.
- Owed to users according to the ledger
- $5,000,000
- Held at the partner bank
- $4,600,000
- Gap
- $400,000
- Gap as a share of what is owed
- 8%
A gap like this can come from bugs, missing transactions or fraud. Daily reconciliation, the requirement in the FDIC proposal, exists so a gap is spotted in a day instead of discovered during a bankruptcy. Deposit insurance would not fill it, because no insured bank failed.
#Why do banks and fintechs choose this model?
For the fintech company, BaaS is a faster route to market than a licence. For the partner bank, it can bring in deposits and fees from customers it would not otherwise reach. Card rules can also differ by bank size: in the US, the debit interchange cap applies to issuers with $10 billion or more in assets, because issuers below that size are exempt under Regulation II[11]. You can read how interchange works in how card payments work.
Common beginner mistakes about BaaS apps
Thinking the app is the bank
The app is usually a technology company. The bank is named in small print, and it is the bank that is insured.
Assuming 'FDIC-insured' covers the app failing
Insurance covers the insured bank failing. It does not cover losses from a failed middleware or app company[3].
Keeping large sums in a new, unproven app
If records go wrong, even a temporary freeze can leave you without access to money for bills.
Ignoring how complaints are handled
Customer service may be run by the app, not the bank, so check who is responsible for disputes.
#How can you tell if an app uses banking as a service?
Look at the bottom of the app's website and its account terms. Phrases such as "banking services provided by" or "card issued by" followed by a bank's name are the giveaway. Then check that bank on the regulator's register, and read our guide is a fintech app a bank? for a full checklist. If you want to compare with banks that hold their own licence, see what is a neobank.
The bottom line
Banking as a service splits one bank account across several companies: the bank holds the money, while an app and often a middleware platform run the experience and the records. That split makes new products possible, but it also means your protection depends on accurate, reconciled records. Knowing which bank stands behind the app is the single most useful thing you can find out.
Frequently asked questions
Is banking as a service legal?
Yes. Licensed banks may work with third parties, but they stay responsible for managing the risks. US regulators set out their expectations in a July 2024 Joint Statement[7].
Is my money insured in a BaaS app?
It can be, if it is held as a deposit at an insured bank and the pass-through record-keeping rules are met[4]. It is not insured against the failure of the app or middleware company.
What is middleware in banking?
A technology platform that connects several fintech apps to one or more partner banks, often keeping the ledger in between[2].
Is BaaS the same as open banking?
No. Open banking lets you share your existing bank data with apps you choose; BaaS lets a non-bank offer a bank's products under its own brand. See what is open banking.
Sources
- Sound Practices: Implications of fintech developments for banks and bank supervisors — Basel Committee on Banking Supervision (BIS), 2018 Primary
- Request for Information on Bank-Fintech Arrangements Involving Banking Products and Services Distributed to Consumers and Businesses — OCC, Federal Reserve Board and FDIC, 2024 Primary
- Joint Statement on Banks' Arrangements with Third Parties to Deliver Bank Deposit Products and Services — Board of Governors of the Federal Reserve System, FDIC and OCC, 2024 Primary
- 12 CFR 330.5 — Recognition of deposit ownership and fiduciary relationships — eCFR (US Code of Federal Regulations), 2026 Primary
- Recordkeeping for Custodial Accounts (proposed rule) — Federal Register / FDIC, 2024 Primary
- Federal Reserve Board issues an enforcement action against Evolve Bancorp, Inc. and Evolve Bank & Trust — Board of Governors of the Federal Reserve System, 2024 Primary
- Bulletin 2024-20: Joint Statement on Banks' Arrangements With Third Parties to Deliver Bank Deposit Products and Services — Office of the Comptroller of the Currency, 2024 Primary
- RIN 3064-AG07: Recordkeeping for Custodial Accounts (Unified Agenda entry) — Office of Information and Regulatory Affairs (reginfo.gov) Primary
- Proposed Third-Party Risk Management Guidance — Federal Register (OCC, Federal Reserve, FDIC, NCUA), 2026 Primary
- 12 CFR Part 328, Subpart B — False advertising, misrepresentation of insured status, and misuse of the FDIC's name or logo — eCFR (US Code of Federal Regulations), 2026 Primary
- 12 CFR 235.5 — Exemptions (Regulation II) — eCFR (US Code of Federal Regulations), 2026 Primary



